From my collection, here is a beautiful bride doll from the 1950's. This doll was made by the Ponds Company (ponds cold cream), and was an advertising doll. She is known as a Polly Pond's bride doll. She is 24 inches tall, and a beauty. There are similar dolls like this that were made and sold in grocery stores in the 50s, such as Betty the Beautiful Bride or Rosemary. Some are 24 inches some are 30 inches. Value depends on how well preserved the doll is, as this vinyl can break down over the years if not stored properly. I have seen these dolls sell from anywhere from $25.00 -$150.00 just depending on the condition. A Mint doll would bring the most.
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